Metaverse studio Karta on Tuesday announced former Virgin EMI Records senior director and music industry veteran Tony Barnes as its co-founder. The Crypto marketing pioneer will help the company become a leader in the virtual world of virtual world advertising.
What is Kata?
Kata Founded in 2021 by Tony Barnes and actual CEO Erik Londré. The startup helps brands, artists, and sports teams connect with audiences in video games and virtual worlds. All in all, Karta’s main goal is to make the Metaverse accessible and efficient for all brands on all platforms.
Karta has successfully created experiences for major brands in Roblox, Fortnite, and Decentraland. These include Amazon Music, Fnatic, Unilever and Ronald McDonald House. Likewise, the company recently launched its first persistent fan hub on Roblox for female K-Pop superstar TWICE.
Who is Tony Barnes?
Tony Barnes, who has worked in the music industry for 18 years, is considered a pioneer of Crypto marketing. He was one of the first to understand the importance of streaming platforms. He was also one of the first to introduce influencer marketing to music events. Also, he is a pioneer in using Tiktok for marketing campaigns.
They hold Crypto positions at Universal Music, Virgin EMI and Hipgnosis. As a result, he has collaborated with hundreds of major artists such as Queen, Katy Perry, Sir Elton John and Shakira, as well as dance music legends Avicii, David Guetta, Tiesto and Swedish House Mafia.
As Karta’s co-founder, Tony Barnes will focus on growing the company and promoting the use of the virtual world in marketing campaigns. Overall, he is enthusiastic about the future of the company. “Eric and I started Karta with a simple mission – to help artists and brands connect with the vast number of people who play and socialize in video games and virtual worlds,” he said. “Over the past few years, we’ve witnessed a growing momentum in cross-industry collaborations between gaming and music. For example, Marshmello held the first Fortnite in-game concert in 2019, which was an unpredictable success, which became the leading The cornerstone of in-game events for Travis Scott, Lil Nas X, Ariana Grande, and others.”
What would Tony Barnes do as a co-founder?
Tony Barnes will be working on developing new ways for artists to connect with their communities. “We see a world beyond one-time activations, where artists can use the Metaverse as an evergreen channel to grow and connect with their communities,” said the co-founders. “I’m excited to continue building Karta with Erik and our incredible team of passionate music lovers and lifelong gamers.”
Erik Londré, CEO and founder of Karta, believes a new paradigm is emerging. For him, the emergence of virtual worlds will have a profound impact on the music industry. “The virtual universe is not a vision of the future, it’s happening. And Karta is here to connect artists with their audiences and bring them closer than ever before”, he believes.
For this reason, he is delighted to welcome Tony Barnes as a co-founder. “This is the most exciting collision of music, art, youth culture and technology,” he said. “And we’ve just scratched the surface of what this is going to offer the music industry. So Tony is an amazing marketer and a creative who knows the music world inside and out. For us but more importantly— -our client.”
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