OKX, formerly OKEX, has partnered with Manchester City as their official shirt sponsor. The latest Premier League champions made this clear in a tweet:
We are proud to announce that @okx is our new Training Kit Partner for the 2022/23 season!
— Manchester City (@ManCity) July 11, 2022
The move began earlier this year, when the club announced a multi-million dollar deal with the second-largest crypto exchange by spot trading volume. In the deal, OKX will be involved with both the men’s and women’s teams along with the esports service. Manchester City’s main stadium and youth academy will also be stationed.
OKX’s $20 million jersey deal will see Manchester City teams wear OKX-branded jerseys. Popular street artists Akse and the Global Street Art Agency were also contacted to flag art by Erling Haaland, Jack Grealish, João Cancelo and John Stones in Manchester.
The murals created will incorporate QR codes for fans to scan for a chance to win tickets to the game.
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The world of sports and cryptocurrency
In addition to Manchester City, there are sports teams such as Manchester United, Paris Saint-Germain (PSG), and celebrity athletes such as Stephen Curry of the Golden State Warriors; quarterback Tom Brady of the Tampa Bay Buccaneers and crypto-based Partnerships are linked. The world of sports has a lot to offer because of the huge fan base, especially football and basketball.
For OKX Global Chief Marketing Officer Haider Rafique, the partnership with Manchester City is about the values both brands have and represent. These brands represent courage and perseverance built from training and real life scenarios.
“We want our community to learn from this mindset,” said the chief marketing officer. This process will be reflected in the use of the demo trading feature in the OKX app, enabling their users to learn how to trade before using live accounts and funds.
He also sees this partnership with English Teams as a great opportunity to help educate users of their platform to be responsible traders.
Source of information: compiled by 0x information from CRYPTOTVPLUS, the copyright belongs to the author Chuks Nnabuenyi Jr, and may not be reproduced without permission