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The ‘Product Placement NFT’ solution enables brands to create original utility NFTs to launch global advertising campaigns for the Playmining platform’s 2.7 million users.
Singapore, 14 March 2023 – Digital Entertainment Asset (DEA), a global Web3 entertainment company headquartered in Singapore, has launched “Product Placement NFT” as a new advertising solution that allows companies and individuals to create Original NFT.
Product placement is a sophisticated advertising technique that seamlessly integrates brand products into content to engage viewers in an organic and unobtrusive manner.
“By creating product placement NFTs on PlayMining, anyone can easily showcase products and services with original NFTs,” said DEA co-founder and co-CEO Naohito Yoshida. “Not only are these NFTs used as promotional tools, but they also have utility in PlayMining games, making them valuable assets that can be sold and distributed to the 2.7 million users on the PlayMining platform.”
By offering NFTs with utility, companies can expect higher levels of user interest and engagement compared to traditional advertising methods. Users can organically interact with the product or service within their usual gaming experience, reducing the risk of offensive advertising damaging the brand image.
Businesses can also expect to increase revenue through this advertising model, and NFT sales generate direct profits. When players use NFT in the game through blockchain smart contracts, it can also increase the player’s brand loyalty, thereby gaining more profits from secondary transactions. The solution offers an ambitious approach to simultaneously ensure effective advertising and business revenue.
To take advantage of this exciting opportunity, the DEA invites interested companies and individuals to apply using this web form:
“By embedding NFTs in products, DEA aims to accelerate the flow of advertising and promotional spend into the PlayMining ecosystem, thereby stabilizing the price of PlayMining’s DEAPcoin ($DEP) cryptocurrency token, and providing everyone with sustainable Earn As You Play (P&E ) experience,” Yoshida said.
Rapidly Scaling GameFi Platform
PlayMining has a range of casual P&E games, including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer, and Lucky Farmer, all of which allow players to earn DEP through play. Many other games are in active development and are scheduled to launch at various times throughout 2023.
The GameFi platform also features a PlayMining NFT marketplace where players can spend DEP or fiat to purchase game NFTs — and product placement NFTs — that have utility in the PlayMining games they love to play. The marketplace also sells artistic NFTs created by well-known Japanese anime, manga, and video game creators who have worked on famous franchises like Fairy Tales, Dragon Quest, and Final Fantasy. The PlayMining NFT marketplace pays out royalties to creators of official and fan art, distributing over S$9 million in royalties over the past two years.
In addition to using DEP to buy NFTs, players can also sell tokens directly back to the DEA or trade them on popular cryptocurrency exchanges. DEP is the first P&E token officially approved by the Financial Services Agency of Japan.
The DEA is very interested in democratizing content on PlayMining through collaborative content creation. They’ve been experimenting with the concept in the Fujiwara Kamui Verse, an ongoing metaverse project where fans are co-creating a manga series with renowned manga artist Kamui Fujiwara. New GameFi games based on player co-creation are also in development – SOUL Fusers will allow players to collaboratively design a monster “SOUL” NFT for use in the game.
“PlayMining has a very large and vibrant community and actively pursues innovation in the industry,” said Kozo Yamada, DEA’s other co-founder and co-CEO. “The games we make appeal to the world’s largest gaming demographic – the casual gamer – making PlayMining an attractive platform for brands considering product placement.”
DEA has a number of high-profile Web3 partners including Rakuten Group, Yield Guild Games Southeast Asia (YGG SEA) and TV Tokyo.
About Digital Entertainment Assets
Digital Entertainment Assets Pte Ltd. (DEA) is a Singapore-based global Web3 entertainment company established in August 2018. DEA is the developer of Play and Earn (P&E) games – more recently known as Play and Earn (P&E) games. DEA also operates the PlayMining NFT gaming platform, the PlayMining NFT marketplace, the PlayMining Verse metaverse project, and DEAPcoin – the first P&E token approved by the Japan Financial Services Agency. The team is led by two co-CEOs – Naoto Yoshida and Kozo Yamada – who share decades of successful startup startups (3 IPOs), hit video games, web TV shows, and deep knowledge of NFT games experience of understanding.
PlayMining is a GameFi and metaverse platform that supports creators who have had little to gain in the traditional IP creation industry. The PlayMining platform is a new business model for content creation, featuring an NFT marketplace powered by PlayMining DEAPcoin ($DEP), combined with NFT games and the Metaverse platform. The PlayMining platform has 2.7 million users and a range of P&E games including Job Tribes, Cookin’ Burger, Menya Dragon Ramen, Graffiti Racer and Lucky Farmer.
DEA website: https://dea.sg
PlayMining website: https://playmining.com
PlayMining Discord: https://discord.com/invite/xWeHGdt
PlayMining Twitter: https://twitter.com/PlayMining_SG
PlayMining Facebook: https://www.facebook.com/PlayMining/
PlayMining Media: https://medium.com/playmining-game
PlayMining Youtube: https://www.youtube.com/channel/UCGWmK0RLV4SB_PSXpj2j6dw
PlayMining Contact: [email protected]
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