Google Chrome will set limits on the consumption of advertising resources, focusing on intervening in cryptocurrency mining ads

Google Chrome (Chrome) published an official blog on May 14th, saying that it was recently discovered that less than 1% of advertisements consume device resources that exceed its usage rate, such as excessive battery power and network, without the user ’s knowledge. data. These ads (such as those for cryptocurrency mining ads, poor programming, or not optimized for network use) may exhaust battery life, saturate already strained networks, and incur costs.

To save users ’battery and data plans and provide users with a good web experience, Chrome will limit the resources that display ads can use before the user interacts with the ads. When the ad reaches its limit, the frame of the ad will navigate to an error page, notifying the user that the ad uses too many resources.

Chrome sets the threshold for network data to 4MB or 15 seconds of CPU usage within 30 seconds, or 60 seconds of total CPU usage. Although currently only 0.3% of ads exceed this threshold, they account for 27% of the network data used by ads and 28% of all advertising CPU usage.


Chrome intends to experiment with this in the next few months and will launch this intervention on the stable version of Chrome around the end of August.

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